LESSERAFIM will open its first standalone pop-up store.
On the 19th, the agency Source Music announced that Le Serafim will be operating its first standalone pop-up store "LESSERAFIM 2023 S/S POP UP" at "Senne" in Seongsu-dong, Seongdong-gu, Seoul, from the 26th of April to the 7th of May.
This pop-up store aims to embody the musical message and brand identity of "LESSERAFIM" through official products and spaces, providing a pleasant experience for visitors.
Visitors can see the album trailer of the first full-length album "UNFORGIVEN," the "LESSERAFIM Merch," which consists of athletic clothing and accessories worn in concept photos, the "official album product" containing the narrative of the albums released so far, and the "Collaboration Much" produced in collaboration with the brand.
The LESSERAFIM 2023 S/S POP UP will be held in a 120-pyeong detached building, with a cafe and exhibition on the first floor and a product and exhibition space on the second floor.
As it is a space that reflects the identity of "LESSERAFIM," it is expected to be a more meaningful place for "FEARNOT" (official fandom name), as the ideas and touches of the five members are spread throughout the store. Visitors can also experience the narrative of "UNFORGIVEN," which aims to carve its own path regardless of others' evaluations.
The logo of "LESSERAFIM" won the "Brand Design & Identity" main award at the "Red Dot Design Awards 2022," one of the world's top three design awards, in August last year.
Many people have high expectations for this pop-up store, which will have various attractions, including products using sophisticated team logos and spaces where the narrative of "LESSERAFIM" is woven in.
Meanwhile, Le Seraphim will release its first full-length album "UNFORGIVEN" on May 1. The title song "UNFORGIVEN (feat. Nile Rodgers)" is expected to be a collaboration with "world-class musicians" such as legendary US musician Nile Rodgers, Feli Ferraro, who created "Run BTS," and artist Benjamin from Rock Nation, founded by Jay-Z.
Get a Sneak Peek at the Group’s First Full-Length Album and Official Merchandise
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