Discover Objects Featured in Your Favorite K-Pop Artists' Music Videos. K-pop music videos are not only about catchy tunes and eye-catching visuals. In this article, we will explore popular K-Pop music videos and the objects showcased in them. From Agust D's lamp to (G)I-DLE's chair, we will uncover the brands behind these objects.
Agust D - People Pt.2
The music video for "People Pt.2" shows Suga living a peaceful life between rest and music work. Starting with the sound of an old film projector, it gives off an atmosphere like a behind-the-scenes film, capturing various daily activities at home, such as scenes immersed in music work, contemplation, or enjoying alone time while drinking coffee, resembling pictorials in various frames.
Suga stands out in the bedroom, where he writes something, with a brightly lit stand next to him. The light that emits bright light alone in the middle of the dark screen is the "L10067DS" model by "StyleCraft." StyleCraft is an interior design company specializing in lamps, wall decorations, and mirrors located in a small area called J.D. Founded in 1969, it has been producing interior products for 40 years.
RM - No.2
The music video for "No.2" calmly unravels the song's message of not looking back on the past. It tells the story of getting out of bed in the morning and going out into the world in the first person, unraveling the character's face, and showing how the character uniquely lives in the present. The unique color with one added filter also adds to the pleasure of watching the music video.
This first-person music video has only one scene directed in three parts, which is the scene of a desk clock. The clock that wakes up the main character of the music video is called the "AJ Table Clock Station." The "AJ Table Clock Station" was first created in 1939 by legendary designer Arne Jacobsen as a gift to the CEO of a Danish electricity company. It is also a product with an elegant design and functionality, as Arne Jacobsen believes in making things that he needs rather than just making beautiful things. The AJ Table Clock Station is a desk alarm clock that is still loved around the world a century later.
BLACKPINK - Shut Down
The music video for BLACKPINK's "Shut Down," which reached 400 million views on YouTube on the 8th, showcases the cross-edited BLACKPINK members' colorful visuals. Rosé, who gets into the car, exudes free energy, while Jennie, dressed in a black shirt, stares straight ahead with a charismatic look. Jisoo, who has a hip mood, has a fatal charm, and Lisa, who appears through the pouring rain, has a unique girl crush aura.
The music video is full of eye-catching objects, including an object that stands out even in a rapidly changing screen. That object is Dante's "Minima Moralia," a partition located behind Jennie in the image. The unique combination of metal frames and fabric wrinkles resembles the mysterious and sophisticated beat of "Shut Down."
ITZY - SWIPE
The music video for "SWIPE" exudes a free-spirited high-teen mood, with ITZY members posing or dancing in trendy street outfits. It captures the taste of Generation Z with cool sensibility and the screen ratio optimized for smartphones and hand gestures that sweep the screen to the side.
In Yeji's chaotic room, there is a unique shape of lighting. It is the "Shogun" by Ertemide, designed by Mario Botta, a famous Swiss architect, and inspired by Japanese culture, as the name Shogun suggests.
IU - Strawberry Moon
The "Strawberry Moon" music video catches the eye with its colorful visual beauty. On the license plate of the open car featured in the video, there is a date: JUN 14-2022, which represents June 14, 2022, a year after the song's release. According to IU, this date signifies the day when the strawberry door will open next year. The Strawberry Moon is the name of the full moon that rises only once a year in June, and it appears as a redder-than-usual full moon. It also falls on May 16, which is IU's birthday if counted as a lunar date.
In the video, IU spends most of her time in her room with a troll next to her, thinking about her favorite person. The troll is named "Bobby Trolley," and it is the representative work of Joe Colombo, who led the Italian design trend. The "Bobby Trolley" is a highly valued object recognized for its design value, and it is permanently housed in the MoMA in New York and the Italian Museum of Design.
(G)I-DLE - TOMBOY
The "TOMBOY" music video of (G)I-DLE has surpassed 200 million views on YouTube as of January this year. In the video, (G)I-DLE transforms into a rebellious and bold heroine who cannot hurt anything other than the story of a heroine who almost shed tears in love. The sensuous visual beauty, as if watching a tense noir movie, captures attention.
The "TOMBOY" music video features charismatic furniture, including Moroso's "Bloomy Chair." The intense red color of the "Bloomy Chair" is both colorful and impressive. It also appeared in the introduction of the video and played a part in setting the mood of the song. The Blume Chair was designed in 2004 by Spanish designer Patricia Urquiola, who mainly works in Milan. Urquiola is one of the "design masters" selected by Time and has also received a royal medal from Spain.
NAYEON - POP!
"POP!" is a fascinating song that will burst the other person's heart that has swelled like a bubble. The addictive melody and Nayeon's popping energy have created a fantastic synergy. In particular, the music video shows Nayeon trying to reveal a new side of her first solo career through various costumes, hair, and makeup. This aspect shines even more through the point choreography that pops a balloon with a needle.
An object that embodies a bouncy charm appears in the music video props, which is the "bubble chair." The Bubble Chair was designed by designer Eero Arnio in 1968. His furniture design is so unique that it is compared to fashion or pop art. Arnio believed that ergonomics was the starting point for design, and bubble chairs were designed for those who wanted to cut off from the world for a while and spend time in their own space. The perfect hemispherical backrest is not only comfortable and cozy but also blocks surrounding sounds.
From Agust D’s lamp to (G)I-DLE’s chair
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