Ahead of the release of the new film "The Roundup: No Way Out" in "The Roundup" movie series, Reebok's windbreaker products quickly sold out.
In particular, BTS member Suga recently wore this windbreaker. Don Lee posted on Instagram on the 24th, saying, "My brother wore 'The Roundup: No Way Out Windbreaker' that I gave him. Thank you," and shared a picture of Suga wearing the windbreaker.
This windbreaker has the same design as the one worn by the main character, Ma Seok-do (Don Lee), in the movie. On the 30th, Reebok announced its collaboration with Crime City 3 and the release of a new product.
"The Roundup: No Way Out Windbreaker" was already sold out on the official website as of today. It is a real-life version of the windbreaker frequently worn by Detective Masukdo in the movie and serves as a key item in the collaboration. The windbreaker features a three-layer color block design in white, gray, and navy, accentuated by a sky blue zipper.
Reebok also launched a collaboration T-shirt collection with the theme of "The Roundup: No Way Out." The collection includes five products: "Ending Credit T-shirts" inspired by the ending credits that showcase directors, cast, crew, and distributors involved in the film production, "Punch T-shirts" featuring artwork of intense fist scenes, and "Maseokdo T-shirts" with clever graphics. The "Ending Credit T-shirts" are also sold out.
Additionally, the company created merchandise for the "Maseokdo Arrest Kit," inspired by mini hand mirrors and evidence collection envelopes seen as belongings of Detective Maseokdo in the movie.
An official from Reebok stated, "Reebok is not only introducing unprecedented values but also generating diverse marketing synergies through unique collaborations across various genres."
“Reebok’s ‘The Roundup: No Way Out’ Collaboration: Windbreakers and More Sell Out Ahead of Film Release”
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