HYBE's fandom platform Weverse announced on the 24th that it would launch a subscription-type service named "Weverse DM" which will allow users to exchange private messages with artists.
Weverse DM is a chat service that enables artists and fans to converse privately, with a UX designed to make the experience feel like talking to friends. It comes equipped with features such as photo, video, and emoji transmission functions sent by the artists, allowing them to build a closer bond with their fans. Additionally, text functions that include emojis enable users to have more dynamic conversations.
Weverse has been introducing various services such as communities, commerce, and content so that all fan activities can be enjoyed on one platform environment. By introducing Weverse DM, Weverse has expanded its service area and provided additional ways for fans and artists to communicate closely.
n June 2019, Weverse Company launched Weverse, a global fandom community platform that provides various content and services centered on community and media functions. Weverse Shop, a commerce platform that sells artists' albums and official products, was also launched, recording 96 million cumulative downloads.
Weverse has already operated official communities for more than 80 teams of domestic and foreign artists, and 65.12 million people (total number of community subscribers) from 245 countries and regions have joined Weverse.
Weverse Live has been held 2656 times since its launch in 2022, with cumulative viewers reaching about 249.65 million and cumulative playback reaching 948.35 million, thus diversifying communication methods and expanding fan experiences. (As of April 16, 2023)
The artists who will be able to send and receive messages through Weverse DM will be released sequentially from the 25th.
Weverse DM is available to Weverse users without requiring additional app installations. Only customers who want to use the DM service in the artist community that provides Weverse DM services, not all communities, can choose whether to subscribe. Weverse DM can be purchased with 'Jelly', the official payment method of Weverse.
Choi Joon-won, CEO of Weverse Company, said, "Weverse has established itself as the global number one fandom life platform by achieving overwhelming results in the number of subscribers, countries/regions, and active users."
How to protect artists? We can take disciplinary action in real time.
Meanwhile, the fandom of artists in Weverse opposed the introduction of private chat services. Since the 20th, many fans have said, "Please protect the artist." No need for personal chat service! No Weverse DM service!!!I'm against DM service!!It has repeatedly posted the phrase, expressing strong opposition.
In this regard, Weverse expressed its position on what fans are concerned about. The biggest concern of fans is that artists are still exposed to malicious comments on live broadcasts and public posts. It is argued that the DM service makes this situation worse and that it is difficult for artists to be protected.
Weverse DM introduced an AI-based clean bot system to automatically inspect malicious messages and establish a monitoring system that enables real-time disciplinary action for malicious messages or indiscriminate plastered messages to prevent communication between artists and fans in advance, Weverse explained.
As a result, the use of the service can be sanctioned if messages containing disparaging, criticizing, and slander that can offend artists, or messages that can identify individuals such as mobile phone numbers, e-mails, and photos containing faces.
Meanwhile, 12 teams of artists from SM Entertainment will open an official community on Weverse by September this year. While already using Bubble (paid message), which is virtually the same function as Weverse DM, if they enter Weverse, they will use two paid subscription services alone.
In response, Weverse said, "SM artists enter Weverse and use the entire service, but there is no plan to use Weverse DM yet."
Weverse DM allows for closer communication and bonding between artists and fans
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