IPX (formerly Line Friends), a digital IP entertainment company, will join hands with the five-member group Newjeans to shoot at the hearts of fans around the world, signaling a collaboration of "Newjeans IP Official Product Business."
IPX previously introduced BT21 characters in collaboration with BTS. As part of this collaboration, IPX will showcase its official pop-up stores at Line Friends Gangnam and Hongdae branches to commemorate the release of Newjeans' second mini-album "Get Up" from the 11th to the 31st of this month.
In particular, Tokki, the symbol of Newjeans, is expected to attract attention as it can be seen as a new "bunini" character that has been miniized. "Bunini" also made headlines by making a surprise appearance in the music video ASAP for Newjeans' new song.
Newjeans IP, which met IPX's creative, was created with a variety of unique products such as flush, key ring, photo album, smart talk, sticker pack, and ball cap. It will also be released as a mobile messenger sticker in the future. In the future, IPX announced plans to expand pop-ups worldwide, including the United States, China, Japan, and Southeast Asia.
In addition, products such as Newjeans IP exclusive colleticon, cell phone case, and AirPod case will be released. Some products of the Bunny and PowerPuff Girl versions of Newjeans IP can also be pre-ordered online at IPX's "IMPRESSIVE PRESENT" mall and "LINE FRIENDS COLLECTION" from August 2 to 4.
Discover the Exciting Partnership of IPX and Newjeans with Unique Merchandise
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