It is reported that Lisa, a member of the girl group BLACKPINK, is more likely to leave YG Entertainment.
Lisa has been seeking to renew her contract with YG ahead of the expiration of her exclusive contract in August but has not reached an agreement. YG is also hoping for a "dramatic settlement" before the expiration of the period, but the difference in positions between the two sides is known to be quite large.
The possibility of Lisa failing to renew her contract with YG was first raised through Chinese sources. The Chinese agency, requesting anonymity, told Korean media on the 11th, "We have been coordinating YG and Lisa's schedules to see if they will appear, but recently, it is difficult to discuss the schedule after August due to uncertainty in renewing the contract with Lisa."
YG responded to the Korean media's request for confirmation of the facts on the 12th, saying, "It is because of the tour and personal schedule, and it has nothing to do with the (re)contract." Although they did not provide a clear position on the contract renewal, it can be said that Lisa's recent schedule with the Chinese side was confirmed to be true.
Apart from negotiations with Lisa, YG is proceeding relatively smoothly with the rest of BLACKPINK's three members. They decided to narrow the gap between their positions and accompany them after renewing their contracts, an industry official said.
The direction of BLACKPINK's future activities is expected to be decided after the official announcement of their contract renewals. Whether Lisa will continue as a member of BLACKPINK even if her contract with YG ultimately fails will inevitably have a significant impact on the group's future direction.
Meanwhile, BLACKPINK, which debuted on August 8, 2016, will see their contract expire in August. During this time, they have become global stars, and their "ticket prices" have risen tremendously. Currently, they are on a world tour with 1.5 million attendees. When calculated at an average ticket price of 120,000 won, performance sales alone amount to 180 billion won. Including album sales, music revenue, and other activities such as filming advertisements, BLACKPINK creates astronomical added value. However, industry officials agree that YG made a bold bet, considering the symbolism it would gain by keeping BLACKPINK and the impact on their market capitalization as a listed company.
The future of BLACKPINK hangs in the balance as Lisa’s contract negotiations with YG remain unresolved
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