Coca-Cola announced on March 30th that it has chosen the K-pop group "Newjeans" as a brand ambassador for its Coca-Cola Zero campaign.
Newjeans, a popular group known for its unique charm, tone, and eye-catching styling, has gained global recognition since its debut.
According to Coca-Cola, Newjeans was selected as a brand model because both the group and Coca-Cola Zero share a differentiated charm that is hard to find elsewhere.
Last October, Newjeans participated in a pop-up site to celebrate the release of a limited edition of "Coca-Cola Zero Dream World."
Moving forward, Coca-Cola plans to collaborate with Newjeans on various projects to promote Coca-Cola Zero's excitement in a trendy and unique way. In particular, they plan to introduce a sound source that showcases Newjeans' distinctive charm through collaboration with Coca-Cola's "Coke Studio."
An official from Coca-Cola stated, "We hope this collaboration with global star Newjeans will provide a thrilling experience for our customers when they try Coca-Cola Zero."
Fan art is pouring out among fans at the news of the collaboration between Coca-Cola and Newjeans. Online, fan art that added "Rabbit," an icon of Newjeans, to Coca-Cola appeared, drawing attention.
Newjeans’ Unique Charm and Styling Match the Differentiated Appeal of Coca-Cola Zero
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