2022 K-Pop World Map Released: Changes in K-Pop Consumption During the Pandemic
Meta Description: Music startup SpaceODT's K-Pop Radar (www.kpop-radar.com) has released an updated version of the "2019 K-pop World Map" which analyzes the changes in K-pop consumption three years after the start of the COVID-19 pandemic. Read on to discover how K-pop consumption increased during the pandemic, which artists were the most popular, and how K-pop is becoming a genre mixed with newly debuted teams among solid senior artists.
The K-Pop industry has been gaining popularity globally over the past few years. With the start of the COVID-19 pandemic, the music industry, like many other industries, was impacted. However, music startup SpaceODT's K-Pop Radar has found that K-pop consumption has increased during the pandemic period. In this article, we will explore the "2022 K-Pop World Map" released by K-Pop Radar and analyze the changes in K-pop consumption during the pandemic.
BTS and BLACKPINK are still the most popular
K-Pop Radar counted the number of views on the YouTube artist chart of 229 K-pop artists from August 2021 to understand the changes in the industry. They found that BTS was the most popular artist, accounting for 18.7% of the views, followed by BLACKPINK, TWICE, Lisa, Stray Kids, ITZY, Seventeen, Aespa, Psy, and IU. Even during the pandemic period, BTS and BLACKPINK maintained their popularity as the top K-pop groups.
Japan and India are important K-pop consuming countries
K-Pop Radar also found that Japan and India have emerged as important K-pop consuming countries. Japan is rapidly becoming the second-largest K-pop consumer, with TWICE and BLACKPINK gaining popularity with local fans. Fourth-generation idols like Stray Kids, ITZY, Espa, ENHYPEN, Ive, Kepler, and TOMORROW X TOGETHER are also becoming popular, indicating a new Korean Wave in Japan. India has also emerged as a significant market for K-pop, ranking fourth in terms of K-pop consumption.
Fourth-generation idols contributed to the industry's expansion
K-Pop Radar noted that the pandemic period was an important momentum for K-pop, with the success of fourth-generation idols debuting during the pandemic contributing to the industry's expansion. K-pop is moving from artist-centered consumption to general consumption of K-pop itself, with data showing that ten teams now lead half of K-pop's popularity, indicating that K-pop is becoming a genre mixed with newly debuted teams among solid senior artists.
The 2022 K-Pop Radar Conference
The K-Pop Radar will present more data, analysis, and insights through the "2022 K-Pop Radar Conference" website and YouTube. The conference's subtitle is "Momentum," reflecting the important momentum K-pop has gained during the pandemic period. Fans of K-pop can access the website and gain further insights into the industry.
Changes in K-Pop Consumption During the Pandemic
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