Hyundai Motor will release the "Disney Limited Edition" of its electric vehicle, the Ioniq 5, in collaboration with Disney to commemorate Disney's 100th anniversary. This marks Disney's first partnership with an automobile manufacturer.
At the 2023 New York Auto Show, Hyundai Motor's U.S. Sales Corporation (HMA) unveiled the "Ionic 5 Disney 100 Platinum Concept" car on the 5th of April (local time). Hyundai Motor is the exclusive North American car sponsor of Disney 100, Disney's centennial project.
The car's exterior and interior designs are inspired by Disney. The exterior color is matte gravity gold, with lamp screens featuring Disney Spark animation on the headlights and rear lights. The wheels are designed in collaboration with Disney, with customizable "Hidden Mickey Mouse" designs.
Inside, the Disney 100 logo is engraved on the front seat headrest, center console, and floor mat. When the driver enters the car, they will be greeted with Disney music and logos, as well as Disney's iconic "Pixy Dust" and Disney-themed intro on the indoor screen.
The limited edition car will be available for purchase later this year.
Disney Imagineering, a subsidiary specializing in research and development for Disney World theme parks and resorts, was opened to Hyundai Motor for this collaboration.
Angela Zepeda, Chief Marketing Officer (CMO) of HMA, stated, "Hyundai is always thinking about how to enhance the consumer journey. This is the first time Disney has collaborated with an automaker to include their iconic characters. We hope this will be an unforgettable experience for all Disney fans."
Celebrating Disney’s 100th Anniversary in Style
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