Coca-Cola announced on April 3rd that it will be releasing a new song titled "Zero," which adds a hip touch to the familiar, through a collaboration with the global music group "NewJeans." This song will serve as Coca-Cola's commercial (CM) song, which expresses the thrill of Coca-Cola Zero with its unique and differentiated charm.
NewJeans is a K-pop group that has gained explosive popularity not only in Korea but also around the world for its unique charm, tone, and styling since its debut. In particular, it has quickly emerged as an "icon of Generation Z" by creating trends in various fields with its fresh and dynamic charm and solid skills.
"Zero," which was unveiled this time, is a collaboration project between NewJeans and the global music platform "Coke Studio." The so-called "Coca-Cola Song," known as an oral melody familiar to many people, is delivered with a more unique sensibility by adding trendy beats and unique tones of NewJeans.
"Zero" will be released on various music sites at 6 p.m. on the same day (April 3). Additionally, the music video, which tells the story of girls living in other worlds magically meeting and making pleasant memories with Coca-Cola Zero, will be released simultaneously on NewJeans official YouTube channel.
An official from Coca-Cola said, "We wanted to create synergy with the original charm that no one can easily follow through the meeting of Coca-Cola, which has become an icon of the times with differentiated concepts and charms based on its unique brand identity for a long time."
The song will be used as Coca-Cola’s commercial (CM) song to express the excitement of Coca-Cola Zero’s unique and differentiated charm.
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