Traditional Korean Dessert 'Yakgwa': A Growing Trend in the World of Sweets
Have you heard of the new trend called "yakketing"? It is the latest craze in Korea where people compete to purchase famous Yakgwa from local houses, much like how people rush to buy tickets for popular idol concerts. Today, there is a growing interest in traditional Korean dessert, Yakgwa, not only in Korea but also around the world. Let's explore what Yakgwa is, why it is so popular, and how the younger generation is rediscovering this delicious dessert in their own way.
What is Yakgwa?
Yakgwa is a traditional Korean dessert that has been enjoyed for centuries. It is made by mixing honey and sesame oil with flour and kneading it, frying it in oil, dipping it in honey or grain syrup, and then taking it out. The result is a chewy, sweet, and savory snack that is perfect for any occasion.
Yakgwa has been a staple food at events such as rituals, banquets, and weddings. During the Goryeo Dynasty, when Buddhism was the state religion, Yakgwa was used as a food for offering to Buddha instead of meat or fish. Today, it is enjoyed by people of all ages and is a popular gift during the holidays.
Why is Yakgwa so Popular?
Yakgwa's popularity is due to its delicious taste and cultural significance. People love the chewy and savory taste of Yakgwa, and it is often enjoyed with a cup of tea or coffee. Moreover, its unique shape and design make it an attractive dessert that is perfect for sharing with friends and family.
Yakgwa is also becoming popular among the younger generation, who are rediscovering traditional Korean desserts in their own way. The retro trend and the "eating broadcast" culture of social networking services (SNS) are driving the popularity of Yakgwa. Young people, who are used to Western desserts, have rediscovered the chewy and savory taste of traditional Yakgwa. They find joy in transforming its shape and taste in their own way, as modern consumers.
How are Young People Rediscovering Yakgwa?
The Korean MZ generation is discovering new and delicious ways to eat Yakgwa. A YouTuber made headlines by posting a 37-second video called "Miracle Medicine and Tuning" on his channel, where he shared his secret to enhancing the sweetness of Yakgwa by microwaving it with sweeteners. In just a month, the video received over 1.35 million views, and some consumers share their "hacks and reviews" in the comments.
Cho Mi-sook, a food and nutrition expert at Ewha Womans University, sees the retro trend and the "eating broadcast" culture of social networking services (SNS) as the driving force behind the popularity of Yakgwa. Professor Cho stated, "It seems that young people, who are used to Western desserts, have rediscovered the chewy and savory taste of traditional Yakgwa. They find joy in transforming its shape and taste in their own way, as modern consumers."
In conclusion, Yakgwa is a traditional Korean dessert that has stood the test of time. Its unique taste and design have made it a popular dessert for centuries, and it is now being rediscovered by the younger generation. With the rise of the "yakketing" trend and the popularity of eating broadcasts on social media, Yakgwa is becoming a hot commodity that people are willing to queue up early in the morning to buy. As more people discover the joy of Yakgwa, it is sure to become a staple dessert in households around the world.
Today, there is a growing interest in traditional Korean dessert, ‘Yakgwa’.
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