Running a startup is hard.
You have the initial excitement of an idea being realized - these are the first few months into the business. Then reality quickly sets in - you have bills and employees to pay, unexpected costs emerge and your target audience doesn't share the same excitement that you do over the idea.
This is when you start taking on external projects to make ends meet, and your initial vision needs to take a backseat. Unfortunately, this has been the story of NAKD SEOUL. We've been in a constant back-and-forth between our ambitions and taking jobs for money.
That is not to say the external projects were completely unfruitful, but at a certain point, we realized that we'd lost the vision and direction that made the idea of NAKD SEOUL so exciting in the first place. We said enough was enough.
We are doing a reboot. We created NAKD SEOUL in order to share the stories and products of local brands that we believed to be deserving of a bigger audience. And for the next coming months - we are just going to be doing that.
The products we deem do not match the vision or theme of our brand will be phased out - check out our Last Sale section at the NAKD SEOUL Shop. This was not an easy process as there were some products there that were selling quite well. However, we decided it was best to give it a go at the purest form of our vision that we started with, be it the end of us or not.
The new products of NAKD SEOUL reflect this change in direction. You may have noticed the complete overhaul of our website design as well. We have worked very hard on these changes, and we hope you enjoy them too.
This may be our last dance - in fact we named this entire change internally 'Project Last Dance'. Regardless, it's something we envisioned since we started NAKD SEOUL, so please join us for the ride :)
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