"BTS's memoir 'Beyond the Story' is creating a craze in the U.S. book market following Korea.
According to the New York Times (NYT) on the 19th (local time), the official book 'BEYOND THE STORY,' published to mark the 10th anniversary of BTS's debut, ranked first in the 'New York Times Best Seller' non-fiction hardcover category.
The ranking announced on this day was based on the sum of weekly sales and pre-orders of books published since the 9th, and 'Beyond the Story' went straight to the top of the New York Times' bestseller list as soon as it was published. It is the first time in history that a book by a Korean author has topped the New York Times bestseller list.
'Beyond the Story' topped the weekly bestseller list of Korean online bookstores at the same time as the pre-order of the Korean version on the 15th of last month. On the 9th, the day of publication, it was ranked first on Amazon's bestseller list in the United States, the United Kingdom, Brazil, Australia, and Japan. In particular, in Amazon Brazil, 'Beyond the Story' also set a new record for the most pre-orders ever. July 9, the publication date, is also 'ARMY Day,' when the fandom ARMY was born.
'Beyond the Story' is a book that contains the footsteps of BTS, who are considered a '21st-century pop icon,' for more than three years from before their debut to becoming popular as a global idol group. It also drew keen attention from fans with behind-the-scenes stories that BTS members reveal through interviews.
Kang Myung-seok, a popular music critic who writes for Weverse Magazine, interviewed the members and wrote it. It has been published in 23 languages.
An official from Big Hit said, 'In addition to 23 languages, additional proposals are coming in,' adding, 'We are considering translating it into other languages.'
The Korean publishing industry analyzes that BTS's No. 1 NYT bestseller is due to the power of the 'Fandom ARMY.'"
Explore the Phenomenon Behind BTS’s Record-Breaking Success and Fandom ARMY’s Overwhelming Support
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