McDonald's and Newjeans have unveiled their latest collaboration.
On the 30th, McDonald's announced that it would be launching the "Newjeans Chicken Dance Campaign" in 10 Asian countries starting from the 1st of next month, beginning in Korea.
The new McDonald's and Newjeans package showcases a graphic representation of Newjeans' beloved character, Bernie, and features a collaborative menu with hamburgers, colas, and French fries.
The campaign will roll out sequentially in 10 countries, starting with Korea in the second half of this year. The countries include the Philippines, Thailand, Indonesia, Hong Kong, Taiwan, and Singapore.
McDonald's will release visuals capturing delightful moments with Newjeans, along with the message of "a different crunch that gets us dancing, a whole new level of crispy chicken experience."
In each participating country, the campaign will feature a special package containing the campaign advertisement video presented by Newjeans, as well as the chicken menu items sold in that country.
An official from McDonald's Korea stated, "This campaign, led by McDonald's Korea, aims to provide a special experience that can be enjoyed by customers in 10 Asian countries. We strive to offer unique experiences to our customers across various markets through exciting events like dance challenges with Newjeans."
A Crispy and Fun Collaboration between McDonald’s and Newjeans Takes Asia by Storm
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